Online Advertising Market $16.1 Billion By 2009

A forecast, presented today at the Jupiter/ClickZ Ad Forum in New York, sees the online ad market growing from $6.6 billion in 2003 to $16.1 billion in 2009.

According to the forecast, paid search will grow 30% compounded annually over the next two years and is no longer the sole driver of online ad spending. Display ads and online classifieds will each grow more than 25% compounded annually over the same period.

People & Discussion Search - News on Lycos

In a bid to differentiate itself from Google and the other major search players, Lycos has rolled out two search tools aimed at helping people connect with other people and one tool that targets some of the Web's most popular public community boards and forums. The services are called People Search and Discussion Search and have recieved great reviews on Search Engine Watch.

Overture's Secret - Godzooky

Something not very well known to Overture customers is "Godzooky" acoording to seroundtable.com!
Overture explains: "Godzooky is a tool that is used when there is no match in Match Driver. Godzooky uses the first 60% of the listings in the Index (search terms, titles and descriptions) and attempts to find an algorithm."

Bill Would Unnecessarily Ban Cookies

Bill author Mary BonoIn the grand congressional tradition, one of the main bills designed to thwart spyware has been written in an overly-broad fashion, preventing legitimate firms from using cookies and otherwise providing useful tracking on their sites. I like the thought. Pity though, something went wrong along the way...

Personalization - The end of search engine marketing (as we know it)?

"Search engine personalization is all about empowing the user. It’s about search engines finally delivering what they have always tried to do: results that are relevant to the individual performing a search, given their specific psychological profile. Not results based on a global average."

But will personalization be the end of search enginge marketing as we know it? Read some interesting thoughts on the subject.

Text Message Marketing - opt out required

LONDON – The Advertising Standards Authority has rapped O2 following a complaint that the mobile phone operator did not allow recipients to opt out of receiving promotional text messages. Revolution Magazine

Personally I'm surprised the problem even occured. What's new?! See any similarities to the recent years Internet e-mail marketing discussions?

Sweden: Internet Marketing on the move

Q2, 2004, turned out to be really good for some Swedish media. New statistics from the Swedish Media Statistics Institiute, IRM, shows a total net increase of media investments of 1.7% compared to the same period last year.

Internet ad spending (banners) has increased by more than 24.6% during Q2. However, that turns out to be a fairly small increase compared to the "keyword marketing category" where the figures indicate an increase of 212% (from very low levels).

The Swedish media market turned over approx. SEK 6.6 billion during Q2. Resumé

Affiliate Marketing - What is it worth to you?

"Advertisers engaged in affiliate marketing must ensure they measure their activity in a way that not only shows where business is coming from but also if it's commercially viable. A balance has to be struck between paying commission high enough to incentivise your affiliates (also called publishers), but not too high that it destroys the profit margin. Unless, of course, the preferred measure is 'lifetime customer value' for which a longer outlook evaluation model is applied that doesn't demand that each sale is profitable." Read more on how to reason about suitable Affiliate commissions.

Demographic Targeting Online- Important or Not

Thanks to performance based marketing options online, the art of demographic targeting hasn't really been an issue. Until now. "A demographically-targeted affiliate scheme is particularly useful for campaigns or promotions. If an online brand wants to drive visitors to a microsite for a specific product for a limited period of time, it will want to attract people who are likely to buy the product. A wide net might pull in some of the right people, but it will pull in a lot more of the wrong ones, which is a waste of everyone's time - not just the advertiser, but also the publisher who doesn't get any commission." Conclusion: Advertisers will need to think more carefully about which partners they try to get on board.

First quarter of 2004 sees a watershed in European e-commerce

The first quarter of 2004 has outperformed the traditionally strong Christmas trading period of 2003. This is a remarkable milestone for the European e-commerce industry and signifies a watershed in European e-commerce. Several factors has had an impact on this dramatic change such rapid increase in broadband penetration, the allaying of consumer security concerns, and a fundamental shift in retailing behaviour as the Internet becomes more widely accepted.

Eurostar Finds Customers on-line

LONDON - Channel tunnel train operator Eurostar has signed an agreement to launch an affiliate marketing network. The aim is to increase the traffic to Eurostars website: Revolution Magazine

Online ads- Annoying But Effective

Online advertising is catching up with its TV counterpart in terms of mass-market penetration, according to research by online marketing company TradeDoubler. However, the same research uncovered that most users still find Internet adverts 'intrusive'.Full Article

Travelers Don't Display Allegiance to Particular Vendors

The newly released "Consumer Survey Report, Travel 2004" from JupiterResearch (a Jupitermedia Corp. division) revealed that travelers don't display allegiance to any particular vendor, shopping 2.5 online vendors on average. Read more on how to get travelers loyal.

Ad spend Up- Especially On-line

U.S. ad spending for the first half of 2004 rose 9.1 percent over the same period last year, according to data from TNS Media Intelligence/CMR (TNS MI/CMR), with the Internet claiming the biggest gains among all media measured. Online advertising achieved a growth rate of 25.9 percent as compared to the first half of 2003, reaching $3.6 billion. Clickz.com: Ad Spend Increase- on- and off-line

Giveaways- A Powerful Internet Marketing Tactic

Paul Allen: The Most Powerful Internet Marketing Tactic "The most powerful internet marketing tactic that I know (and I am an admitted lover of affiliate marketing, search engine marketing, and email marketing) is to disrupt the marketplace by giving away something that is valuable. Preferrably, something that your leading competitor is selling. Something that is selling well."

European On-line Sales Boost in July

Retailers tye their online offers in with their offline activities. Results in boost of on-line sales but lower order values. E-consultancy.com: On-line sales bost in July

Double Click Hit by DoS attack

DoubleClick has confirmed that an Internet attack crippled its online advertising service Tuesday and caused a widespread outage among its customers. DoubleClick has confirmed that an Internet attack crippled its online advertising service Tuesday and caused a widespread outage among its customers. News.com: Double Click Blacks out

Double Click Widens Use of Key Product

A top executive for Web marketing company DoubleClick on Tuesday said Microsoft's MSN Web portal will use its rich media ads online, paving the way for wider use of a key DoubleClick product. News.com: MSN to use DoubleClick's rich media ads