Spam successful- or Not?
Most experienced web surfers will tell you that the most annoying aspects of life on the internet are pop-up ads and spam. But in the online marketing game there are a number of popular misconceptions floating around:
Myth: Spam can't possibly work because no one is stupid enough to fall for come-ons for penile enhancements, lower mortgage rates and Nigerian scams.
Fact: If only that were true. "Spam does work, but in a relatively artless way," said David Schwartz, a director of sales at Claria, an online behavioral marketing firm. Since there is almost no cost associated with sending out millions of e-mails (unlike, say, with mail-order catalogs that require hefty postage), spammers require a miniscule click-through percentage. If a bulk e-mailer sends out 1 million messages for a product that he sells for $20, he only needs 0.1 percent to purchase it to earn $20,000. Wired
Myth: Spam can't possibly work because no one is stupid enough to fall for come-ons for penile enhancements, lower mortgage rates and Nigerian scams.
Fact: If only that were true. "Spam does work, but in a relatively artless way," said David Schwartz, a director of sales at Claria, an online behavioral marketing firm. Since there is almost no cost associated with sending out millions of e-mails (unlike, say, with mail-order catalogs that require hefty postage), spammers require a miniscule click-through percentage. If a bulk e-mailer sends out 1 million messages for a product that he sells for $20, he only needs 0.1 percent to purchase it to earn $20,000. Wired
posted by Jacob at 9:19 AM
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