SE Trademark Case Moves Forward
A federal judge has let insurer GEICO's lawsuit against the two biggest providers of search-based advertising move forward, setting the stage for closer examination of whether the burgeoning form of online ads breaks trademark laws.
The court decision is significant because it essentially states that GEICO's facts, when accepted as true, could prove trademark infringement. But the case is far from resolved, legal experts say. eWeek
The court decision is significant because it essentially states that GEICO's facts, when accepted as true, could prove trademark infringement. But the case is far from resolved, legal experts say. eWeek
posted by Jacob at 10:04 AM
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