Pop-Up's successful- or Not

Myth: Since people go dyspeptic over ubiquitous, in-your-face marketing techniques like pop-up ads, they either tune them out or close them down without even seeing the product or service advertised.

Fact: Despite popular perception, pop-up ads are among the best performing of all online ads. Michael Bailey, interactive media supervisor at GSD&M Advertising of Austin, Texas, said, "'Pop-ups generate roughly 5 to 10 times the response rate of standard banner units" because "people are more apt to notice them."

This doesn't mean that most people like them. A study conducted by Dynamic Logic found that almost 70 percent of those surveyed had a "very negative" opinion of pop-under ads and almost 80 percent held similar views on pop-up ads that launch a smaller browser window. Wired