Few companies use SEO effectively
A new analysis performed by Oneupweb indicates that the number of companies effectively using SEO is quite small — only nine of the 100 companies in the study. Oneupweb's criteria for effective use is based on the practice of both "ethical" and "unethical" SEO methods. "Ethical" methods include pertinent keywords in tags and relevant titles and body text, whereas "unethical" methods include invisible text and image links, keyword tags not related to the business sector and other methods used to trick search engines.
However, Oneupweb finds that search engine optimization can pay off. Companies with effective SEO often end up in the top 10 search results on Google for their respective keywords. eMarketer
However, Oneupweb finds that search engine optimization can pay off. Companies with effective SEO often end up in the top 10 search results on Google for their respective keywords. eMarketer
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