Consumers reluctant to buy financial products online
Research shows 87 per cent of consumers are using the internet to make purchases more now than they did five years ago - but reluctance remains in relation to financial products.
When it comes to buying financial products it seems people are more reluctant to go online. For example, only 23 per cent of those who have applied for a personal loan over the past five years did so on the internet. This reluctance appears to be based on several misconceptions: nearly a fifth (19 per cent) believe that they will get a better deal talking face to face with someone.
Over a third of us (38 per cent) buy something online every couple of weeks - and in the last year alone, the average consumer spent £770 on goods via the internet. MyFinances.co.uk
When it comes to buying financial products it seems people are more reluctant to go online. For example, only 23 per cent of those who have applied for a personal loan over the past five years did so on the internet. This reluctance appears to be based on several misconceptions: nearly a fifth (19 per cent) believe that they will get a better deal talking face to face with someone.
Over a third of us (38 per cent) buy something online every couple of weeks - and in the last year alone, the average consumer spent £770 on goods via the internet. MyFinances.co.uk
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