Blacklisted By Google: Is Your Company Next?

A new released book on Search Engine Advertising explains how companies that outsource their optimization campaigns are at risk of hiring firms that engage in search engine spam. "The problem isn't that the SEO firms get banned. It's their clients who pay the consequences" says author Catherine Seda.

Being banned by a search engine could arise from actions such as:
- Doorway pages loaded with keywords, often containing hidden links then placed within advertisers sites.
- Posting thousand of links to client web sites inside guestbooks or classified ads.

"There is a right way to boost your site's link popularity," says Seda. "Secure links from content-relevant site that have already achieved high rankings. Think quality, not quantity. And if you want to hire an SEO firm, ask how they get rankings for their clients."

Advertising UK